IFE-Newsroom, federal elections 2012

Objetive: National and international broadcast of the newromm for the presidential elections. 2012


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PROJECT

Development Web register of all the National and international Media to be able to assist to our coverage of the 2012 elections.

ARCHIVEMENTS

Transparency, communication and permanent broadcasting of PREP’s Elections in real time during the confirmation period of the candidates.

RESULTS

Newsroom construction.

  • 2624 ft2 constructed in modular tent with central air conditioning.
  • Installation of 340 Internet nodes.
  • Scenario for live press conferences with audio, video and lighting
  • Sets for live interviews.
  • 32 live screens divided by state and 2 screens with world results of the preliminary results of the election process
  • Online registration of more than 8000 people for access to the newsroom.

VIAJA Y VUELA

Objective: Develop a new proposal able to create the maximum amount of sales in touristic service to our public.


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PROJECT

Development: Logistic to integrate in one place services such as Airlines, hotel chains and tour operators, adding between all of them, benefits and discounts translated to the public who wishes to attend.

Achievements: been able to consolidate in a separate event, the most important travel expo of Mexico with 12 years of successful celebration

RESULTS
  • 49212 ft2 of exhibition
  • Tourism event focused on sales of packages at outlet rates.
  •  84,000 attendees in 2013.
  • Presence of the most important tourist exhibitors of the country.
  • Recruitment and management of public advertising of the event in media and social networks.
  • Online register and electronic survey system
  • This business concept is already implemented in the State of Mexico, Guanajuato and Puebla.

SERVED ACCOUNTS FOR OVER 10 YEARS

Relationship for over 18 years performing events, presentations, new releases, stands, “Tianguis turistico” and others.

Banorte

Relationship of 16 years making events, seminars, release of product, road show of financial products in the entire Republic, stands, and more.

Relationship for over 15 years helping perform new releases, showrooms, stands, shops and corners in department stores

Relationship for over 12 years performing presentation of their new hotels, stands and incentive events for their distributors.

Esta entrada también está disponible en: Spanish